In today’s fast-paced world, organizations face cut-throat competition to acquire and retain customers. The one who launches product or services first, gains competitive advantage and bigger market share. This causes shortening of ‘Time-to-market’ to stay competitive and it starts the trade-off game between Quality and Speed. If we focus on speed, quality deteriorates. And if we focus on Quality, it increases time-to-market. However, quality and speed do not necessarily have to work against each other. We at SpurQLabs help our clients concur this challenge using our guiding principles: to ‘Shift Left & Test Early’, to build ‘Practical Test Pyramid’, to do ‘Continuous Testing & Fail Fast’ and to use ‘Predictive Analytics’ to make proactive decisions.